WHY SOCIAL MEDIA & PERSONAL BRANDING BUSINESS CLASSES?
Through the use of social media and digital marketing, small businesses are able to develop personal relationships with the client (beyond the salon) that ultimately improve customer service and retain clients. For salons and small business owners, social media is the new PR (public relations). Bloggers and local media play an important role in defining the identity of your salon and your brand. With effective social media strategies, you are able to shape that thinking and manage what people say about your salon!
At Evoke, we have seen some amazing results, first hand, with top P&G customers by leveraging social media and 21st century digital tools. These programs are absolutely repeatable and frankly, it’s exactly what the industry needs – fresh ideas and new capabilities!